Identify successful marketing communication strategies that apply to a small hair salon

A selected organisation provides hair dressing services and hair products to customers. The aim of this report is to analyse how the small hair salon could improve their marketing communication strategies in order to attract more customers and enhance the relationship between customers and the organisation. The approach to collecting information was to use a questionnaire with 50 participants, to gather primary information and to conduct a secondary research study. The result of this research was to decide that the role of a successful marketing communication strategy is to attract the customer to consume. In order to make the marketing communication strategy successful, it needs to choose a suitable channel that enables it to connect with the customer. New media is an effective channel that can promote the business to the customer and interact with them. New media is also suitable for a small business to use. A recommendation for the organisation is they create their own website page, Facebook page, YouTube video and WeChat group to promote themselves and interact with customers. Those channels are popular in New Zealand, with a high number of active users. Most the organisation customers like to use those channels too, so if the organisation applies those channels to their marketing communication strategy they will be able to attract customers and persuade them to consume more products

Scaling CUDA for Distributed Heterogeneous Processors

The mainstream acceptance of heterogeneous computing and cloud computing is prompting a future of distributed heterogeneous systems. With current software development tools, programming such complex systems is difficult and requires an extensive knowledge of network and processor architectures. Providing an abstraction of the underlying network, message-passing interface (MPI) has been the standard tool for developing distributed applications in the high performance community. The problem of MPI lies with its message-passing model, which is less expressive than the shared-memory model. Development of heterogeneous programming tools, such as OpenCL, has only begun recently. This thesis presents Phalanx, a framework that extends the virtual architecture of CUDA for distributed heterogeneous systems. Using MPI, Phalanx transparently handles intercommunication among distributed nodes. By using the shared-memory model, Phalanx simplifies the development of distributed applications without sacrificing the advantages of MPI. In one of the case studies, Phalanx achieves 28x speedup compared with serial execution on a Core-i7 processor

Las Vegas Versus Macao as Diversified Travel Destinations

Events and festivals can help attract people to a destination, and this study was to examine how events and festivals can build and diversify tourism. With their programs of pleasurable activities and entertainment, events and festivals have a historical trajectory of delivering development outcomes such as economic restructuring and tourism revenue generation. In addition, events and festivals can provide an opportunity for a leisure, social, or cultural experience that is outside the normal range of visitors’ choices. Furthermore, events and festivals can raise market awareness and boost the local economy. Based on secondary data from books, research papers, and websites, this study compared Macao and Las Vegas in their events and festivals, visitor data, and expenditure data. The findings indicate that Macao is primarily a day-trip destination for gaming and shopping, with a narrow base of customers mostly from China and Hong Kong. On the other hand, Las Vegas seems to be more diversified in events and festivals, and its visitors are younger and more international. Events and festivals have played a major role in the growth and diversity of tourism for Las Vegas. On the other hand, Macao lags far behind Las Vegas in quantity and variety of events and festivals, but it can learn from the Las Vegas experience and diversify its tourism though continued development of festivals and events

A fast fractal image coding based on kick-out and zero contrast conditions

2003-2004 > Academic research: refereed > Publication in refereed journalVersion of RecordPublishe

An efficient color compensation scheme for skin color segmentation

2002-2003 > Academic research: refereed > Refereed conference paperVersion of RecordPublishe

Simulation of reinforced concrete beam-column joints strengthened by ferrocement jackets

Beam-column joints are critical members in a moment-resisting structure to maintain the stability of the whole structure. Failure of beam-column joints is likely to cause the collapse of the structure. Many methods have been proposed to strengthen reinforced concrete beam-column joints. Among others, relocation of plastic hinges away from beam-column joints has been proved to be effective. However, there exist limited studies on numerical simulation of seismic performance of beam-column joints failed with the formation of plastic hinges at end of beams. This paper examines modeling of this type of beam-column joints using OpenSees. It is recognized that rotation due to the strain penetration of longitudinal reinforcements at the end of a plastic hinge has a substantial effect on the overall response of a beam-column joint. Omission of this effect will result in an overestimation of the hysteretic behavior. To simulate the behavior of a beam-column joint failed with the formation of plastic hinge, a numerical model based on a macro joint element combined with bond-slip zerolength element or moment-rotation spring element to account for the effect of strain penetration is proposed. This model has been successfully implemented into OpenSees for representing beam-column joints strengthened by ferrocement jackets with chamfers. It has been shown that accuracy of the numerical predictions is significantly improved by taking into account the rotation induced by strain penetration

An effieient algorithm for fractal image coding using kick-out and zero contrast conditions

Title should be: An efficient algorithm for fractal image coding using kick-out and zero contrast conditionsCorrect title: An efficient algorithm for fractal image coding using kick-out and zero contrast conditionsRefereed conference paper2003-2004 > Academic research: refereed > Refereed conference paperVersion of RecordPublishe

A very low bit-rate video coding algorithm by focusing on moving regions

2000-2001 > Academic research: refereed > Refereed conference paperVersion of RecordPublishe

Maximal disk based histogram for shape retrieval

2002-2003 > Academic research: refereed > Refereed conference paperVersion of RecordPublishe